Cyber Monday: Christmas Grinch Slayer?
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Comscore reports Cyber Monday saw $846 million in online spending, a 15 percent increase over the November loss of 2%.
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51 percent of consumers indicated that the level of promotions and discounts is higher this year than last year
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12 percent said that there appeared to be fewer, suggesting that retailers are having to be more aggressive in discounting to spur consumer spending.
What Recession? Net Sales Up
A Shop.org survey says that 84.6 million consumers plan to shop online from home or at work today. This is up from 72 million in ‘07 and 60.7 million in ‘06. The survey found that 37.2 percent of adults will shop online today, up over 16 percent over last year.
83.7 percent of retailers will have a special promotion for Cyber Monday, up from 72.2 percent last year.
So one has to wonder is the net not hit by the recession that we have supposedly been in for one year? However, Black Friday did find a slight year over year increase as did overall Thanksgiving sales.
