“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative ( and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way.

Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now”.

- J. W. von Goethe

The Eisenbergs consider if we should even call it media.

I kind of agree. Is Twitter really media? Doesn’t media kind of imply  some sort of tighter organization?

Most striking in the linked article is this quote from Ted McConnellof P&G:

We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”…“You can do really amazing things. But I’m not so sure I want to be targeted like that. … I don’t think everything every consumer says to someone else and writes down is somehow monetizable by the media industry.”

Interesting. I have often felt at times (although wrongly so), that the only conversations were commercial in nature.